[WHITEPAPER]

BalancING brand and

performance marketing 

balancing-brand-performance-thumbnailIt's not easy being a Chief Marketing Officer in a landscape that requires creativity but demands tangible outcomes. A common question we hear from CMOs of large corporations and startups alike is: "How do I balance brand marketing efforts with true performance marketing?"

In this whitepaper, we provide a framework to help you achieve this balance and make informed decisions about your marketing resources: time, energy, and money. In addition, this framework will help you answer questions like:

  • Which marketing strategies and tactics should my organization apply and when?
  • When is brand marketing more applicable than performance marketing?
  • How can my organization best allocate budgets?

The goal is to create the right value for your organization, large or small.