[WHITEPAPER]
BalancING brand and
performance marketing
It's not easy being a Chief Marketing Officer in a landscape that requires creativity but demands tangible outcomes. A common question we hear from CMOs of large corporations and startups alike is: "How do I balance brand marketing efforts with true performance marketing?"
In this whitepaper, we provide a framework to help you achieve this balance and make informed decisions about your marketing resources: time, energy, and money. In addition, this framework will help you answer questions like:
- Which marketing strategies and tactics should my organization apply and when?
- When is brand marketing more applicable than performance marketing?
- How can my organization best allocate budgets?
The goal is to create the right value for your organization, large or small.